When it comes to facing our stress or just chilling out, cigarettes have been part of the unwinding moment. From its “harmless”, even “healthy’’ pastime to its current recognition as a less-than-desirable hobby, cigarettes are not going anywhere any time soon, for better or for worse. One of the interesting things to consider is how cigarette pack cases have evolved since the introduction of cigarettes to the greater American markets.
The 1920s – 1930s
Since cigarettes were initially marketed as a trendy pastime, one of the ad campaigns run by Lucky Strike in the 1930s asked consumers. “Do You Inhale?” to imply that you didn’t partake in cigarette smoking, you simply weren’t part of the “in” group. The cigarette packaging reflected this including illustrations of fit, young military men often used to show that smoking cigarettes were manly, and even patriotic.
In addition, Lucky Strike cigarettes ran ads featuring its cigarette pack case as well as beautifully illustrated, voluptuous, rosy-cheeked women to show that all the most attractive people were enjoying a cigarette on the daily.
World War II
During WWII, cigarette smoking was a common pastime for soldiers despite the fact that these men needed to be in prime physical shape. Cigarette packaging was used as a way to encourage the public to purchase war bonds, with companies like Lucky Strike and Camel running cigarette packaging and ad campaigns designed to show the public that our young men, who smoked frequently, were the epitome of health and stoicism, and you could be too if only you would purchase a pack and a war bond.
The 1960s – The Hippie Era
From illustrated packs featuring dashing young soldiers, cigarette packaging switched over to a more clean-cut, word-focused cigarette packaging style. Marlboro cigarettes adopted its famous font and red-and-white theme, while Virginis Slims entered the market, often using slim, swanky women with beehive hairdos and diamond rings to entice that audience to partake in purchasing cigarettes.
The 1980s – The Joe Camel Era
Camel cigarettes used a mascot, Joe Camel, as the mainstay of its cigarette packaging. Joe Camel was the epitome of “cool” for the time period, a quirky camel illustrator who often wore funky sunglasses or other funky attire as part of his illustration.
The Present
At present, global lawmakers and health professionals have teamed up to use cigarette packaging as a positive force in getting youth and adults alike to either steer clear of smoking or quit altogether. And there are customized cigarette cases that are great promotional items for any tobacco business. When you customize a cigarette case, you can reach out to your customers with a product they will find useful and be reminded of your brand every time they use it. You only not get to give out a useful item, but you also get to market your business uniquely.
At WRPPak, customized cigarette case will differentiate your pack from other packs allowing you to discreetly hide a credit card, id, money, lighter, etc.
